Instagram

Instagram is an application that can be used from both mobile phones and computers for photo editing and sharing images on its own platform or other social networks. 

Although it is designed for mobile devices, and the desktop version is quite limited

It was created in December 2010 by Yosyp Shvab and Kevin Systrom, two young men who, within six months, achieved a monthly growth of 1 million users.

In April 2012, Meta bought Instagram for $1 billion, double the amount it was valued at, and Mark Zuckerberg announced his commitment to "build and grow Instagram independently." 

Following this acquisition by Meta and its development for Android — as it was initially only available for Apple — the number of users began to skyrocket. 

In less than a month, it went from 30 to 50 million users. 

Currently, there are 1.2 billion active users on Instagram.

The tool is continuously updated. Its interface has been constantly evolving to adapt to new possibilities offered by other networks. 

For example, adding Stories like on Snapchat or Reels like on TikTok.

Instagram Stories allows users to share photos and videos that disappear after 24 hours. 

It also offers interactive features such as polls, questions, location tags, challenges, and swipe-ups.

If your account is a creator or business account, you will have access to additional features, such as your business location, a contact button, customized statistics, and more. 

To run ads on Meta, you need to have one of these free accounts.