Inbound marketing

The added value is the main key of inbound marketing or attraction marketing. 

This concept refers to a marketing strategy that focuses on attracting potential customers through relevant and useful content, rather than grabbing their attention through traditional advertising methods. 

Instead of interrupting users with intrusive ads, inbound marketing aims to create value and build relationships with potential customers by providing them with valuable information that solves their problems or satisfies their needs. 

This is summarized in high-quality content such as blogs, videos, SEO strategies, and the use of social networks.